Professional Roles

Director of Marketing

Wallin & Klarich, A Law Corporation

Directs multiple simultaneous marketing activities from campaign development through implementation and control phases ensuring KPIs and desired outcomes are achieved throughout.

• Devises and executes email marketing campaigns, including automatic/triggered messages when relevant based on client life-cycle activities.

• Manages third-party marketing and website development agency to continually optimize 7 websites for SEO & SEM traffic and ensures desired results are achieved.

Art Director

Palm Springs Photo Festival

Managed a team of graphic designers tasked to ensure all event material and signage was updated and produced in accordance to new branding guidelines specific to the 14th year of the week-long festival.

• Identified scope for each project and collaborated with internal teams to maintain project timelines, internal processes and deliverables.

• Co-authored the official PSPF XIV showcase video alongside celebrity photographer and festival director, Jeff Dunas.

Marketing Strategist

Skin Cancer & Reconstructive Surgery (SCARS) Center

Assisted physician practice management company exceed their fundamental goals of increasing sales and growing their patient bases.

• Partnered with third party partners as needed to implement social strategies to grow audience and engagement, including but not limited to Facebook, Instagram, LinkedIn, and Yelp.

• Provided actionable insights to continually optimize the patient acquisition costs across all channels, improving engagement and repeat visits.

Branding & Visual Communications Strategist

Appearance Center of Newport Beach

Ensured a consistent and effective brand message throughout all marketing campaigns for a reconstructive and cosmetic surgery facility.

• Aligned all marketing creative to a single brand standard, ensuring brand imagery and tenants shine through in a consistent manner across all digital touch-points.

• Developed an internal video production function to bridge the gap between high-budget television production and current static creative capabilities.